在印度，BenQ以社群行銷的方式邀請部落客共同體驗。我們向各位介紹GW系列顯示器的優點，並獲得社群宣傳效果。
No doubt it's a more efficient way if we can leverage social media to promote VA LED technology and spread it out. To further promote VA LED technology, BenQ India held a Bloggers Meet to gather over 25 influential bloggers through Twitter campaign, those bloggers all have over hundreds even thousands of followers on Twitter. Before event day, total tweets about our bloggers meet were over 700 and around 45,800 Twitter users were reached at this warm-up stage.
At the meeting, BenQ India well introduced our new GW series to the participants and give a mission to tweet this activity with #enjoyingwithBenQ headline. At the end, the tweet of #enjoyingwithBenQ was at #3 in India and at #3 in Delhi trends during the meet.
Not only aim to create online buzz through the bloggers meet, BenQ India also identify 5-6 people who could give in-depth product introduction online and now they're sending VA LED monitors and plan next product buzz targeting at more precise PC users.
