BenQ台灣區於3/22舉辦2012春季媒體聚會，展現BenQ台灣區各產品線活躍的市場行銷，透過新聞媒體，強化與終端消費者、經銷商溝通。會中以「BenQ快樂視，實現所有快樂事」為主題，傳遞BenQ將以核心競爭力「視覺科技」的深厚基礎，結合享受快樂科技的品牌精神，以差異化產品創造多元消費者在生活中的各種快樂視覺經驗。現場展示大型液晶、液晶顯示器、投影機、數位相機春季主力新品，一次亮相2012上半年BenQ享受快樂科技新品。
BenQ Taiwan held a spring 2012 media event on 22 March, highlighting BenQ’s energetic marketing efforts on behalf of its various product lines. Through the news media, BenQ Taiwan has been able to reinforce communication to end-users and distributors. During the event, BenQ Taiwan followed the theme “Happy viewing with BenQ”, conveying the idea that BenQ is drawing on its strength in the core competitive asset of “visual technology”—complemented by the brand spirit of “enjoyment matters” and the use of differentiated products—to create delightful viewing experiences in consumers’ lives. At the event venue, BenQ Taiwan showed its major new products for the first half of 2012—large-screen TVs, LCD monitors, projectors, and digital cameras.
