根據最近的調查報告，BenQ家用投影機在韓國與澳洲的市占率達到第一名！市占率分別為澳洲42%、韓國41%。
According to the latest Futuresource report, BenQ projector ranked No. 1 in video projector segment both in Australia and Korea in Q1, 2013. Our market share(1080P & 1000-2999 ANSI lumens segment) is up to 42% in Australia and 41% in Korea, thanks to the great product, W1070 and W1080ST.
Besides proper product positioning and well channel management, BenQ Australia and Korea also spent efforts on marketing our video projectors. Let’s recap what they have been doing for the past months.
Product introduction in relevant media and reviews are the key to launch a new model. BenQ Australia have the PM interviewed on CyberShack TV channel, advertisement and product reviews in Gadget and 3C media, GadgetBuy consumer program, plus catalogue ads & product display with Officeworks our power retailer.
In-depth product introduction
Print advertisement
Gadget Guy program
BenQ Korea got great sales volume of W1070 in Q1 and they focused on digital marketing - users’ advocacy online, and also have PM interviewed on IT forum and EC website. BenQ Korea invited users who had purchased W1070 to share their out-of-box experience on DVD Prime(AV forum); with 3D glasses as an incentive gift, 28 in-depth product reviews were collected in just 4 weeks.
PM interview http://it.donga.com/13143/
Product reviewhttp://it.donga.com/13829/
The review summary: BenQ W1070 is a popular home projector providing a good image quality, and supporting two HDMI connectors so users can keep two devices connecting. Besides, it supports various 3D format, thus users can enjoy fantastic 3D experience with blu-ray player, set-top box and PS3.
