2012-06-11

BenQ「冠軍之路」系列外設新品上市媒體溝通會順利舉行 (BenQ brings off successful media event launching its “Road to the Championship” series of new high-end peripherals)



4月18日,BenQ攜手國內頂級硬體發燒友Victor(王海磊),在京舉辦了BenQ「冠軍之路」系列高端外設新品上市媒體溝通會。共吸引了業內頂尖IT類媒體及圈內知名發燒友共20人到場。場面火爆。發佈會也打破傳統會議報告形式,以發燒友、產品經理和媒體三方互動訪談方式,逐步揭露產品及設計開發故事,場面火爆。

On 18 April, BenQ joined with top hardware geek Victor (Wang Hai-lei), holding a media event in Beijing to announce its “Road to the Championship” series of new high-end peripherals. In all, the event drew 20 journalists from top IT industry media outlets and well-known tech geeks. The atmosphere was full of excitement, and the event broke the traditional format of a formal report, utilizing instead a three-way dialog among the enthusiasts, product managers, and the media, gradually revealing the products and the story of how they were designed.