On 18 April, BenQ joined with top hardware geek Victor (Wang Hai-lei), holding a media event in Beijing to announce its “Road to the Championship” series of new high-end peripherals. In all, the event drew 20 journalists from top IT industry media outlets and well-known tech geeks. The atmosphere was full of excitement, and the event broke the traditional format of a formal report, utilizing instead a three-way dialog among the enthusiasts, product managers, and the media, gradually revealing the products and the story of how they were designed.
2012-06-11
BenQ「冠軍之路」系列外設新品上市媒體溝通會順利舉行 (BenQ brings off successful media event launching its “Road to the Championship” series of new high-end peripherals)
4月18日,BenQ攜手國內頂級硬體發燒友Victor(王海磊),在京舉辦了BenQ「冠軍之路」系列高端外設新品上市媒體溝通會。共吸引了業內頂尖IT類媒體及圈內知名發燒友共20人到場。場面火爆。發佈會也打破傳統會議報告形式,以發燒友、產品經理和媒體三方互動訪談方式,逐步揭露產品及設計開發故事,場面火爆。
On 18 April, BenQ joined with top hardware geek Victor (Wang Hai-lei), holding a media event in Beijing to announce its “Road to the Championship” series of new high-end peripherals. In all, the event drew 20 journalists from top IT industry media outlets and well-known tech geeks. The atmosphere was full of excitement, and the event broke the traditional format of a formal report, utilizing instead a three-way dialog among the enthusiasts, product managers, and the media, gradually revealing the products and the story of how they were designed.
On 18 April, BenQ joined with top hardware geek Victor (Wang Hai-lei), holding a media event in Beijing to announce its “Road to the Championship” series of new high-end peripherals. In all, the event drew 20 journalists from top IT industry media outlets and well-known tech geeks. The atmosphere was full of excitement, and the event broke the traditional format of a formal report, utilizing instead a three-way dialog among the enthusiasts, product managers, and the media, gradually revealing the products and the story of how they were designed.