myBenQ express 006 (English)

  myBenQ express 006 (2012/08/28)  

Developing the channel, creatively marketing BenQ products

July and August are summer vacation, an excellent time for electronics brands to get the attention of students of different ages. BenQ not only took advantage of the opportunity presented by IT exhibitions held in Taiwan to increase brand visibility, but used creative approaches all over the world to market the brand in both online communities and brick-and-mortar sales channels, while also establishing an excellent collaborative relationship with retailers. The result was that BenQ attracted even greater notice.

A new format with new advances—richer, more varied content. That’s myBenQ express, made for all of us in the BenQ Group. In myBenQ express, you’ll find information about BenQ companies, BenQ product marketing events, news from BenQ business operations around the world, and comprehensive introductions of all of BenQ’s products.

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Retailers and distributors
Media review & Award