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myBenQ express 009 (2012/11/26)
BenQ’s multi-faceted global
marketing
In October, BenQ presented itself in variety of way worldwide. There
were prevalent gaming-related events in the European and Asian sales
regions; excellent monitor sales in North America; the sequential
release of new products in Taiwan and China accompanied by campaigns to
sustain the attention of consumers; and even enthusiastic social media
marketing and employee events in the Latin American sales region.
Together, they testified to BenQ’s outstanding product appeal, broad
reach of its marketing efforts, consistent brand messaging, and success
in expanding various facets of the BenQ brand presence.
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