2012-03-13

BenQ邀請網友參加印尼「GH star」攝影活動 建立口碑行銷(130+ DSC opinion leaders were invited to try out GH700)



為了加強BenQ產品的口碑行銷影響力,BenQ在印尼舉辦了「GH star」攝影活動。邀請131位Jakarta Photo Club(JPC)參加一日體驗GH700的活動。我們對GH700做了詳盡的解說,從JPC和其他經銷商的身上得到許多正面回饋。



To enhance word-of-mouth effectiveness, BQsg hosted a “GH star” shooting event in Ancol, Jakarta on Feb. 25th. 131 selected members from Jakarta Photo Club (JPC), the most popular online photo club in Indonesia, were invited to an one-day tour to experience GH700. 
A detailed GH700 introduction and users’ sharing were given before the shooting, 6 models were also arranged to let participants take portraits. With JPC, HWM(local No. 1 hardware magazine) and our distributors’ assistance, we got positive feedbacks from those opinions. Some of the participants also shared their experience on JPC Forum.