In Feb., BenQ Japan continued to enhance awareness of GP2 mini projector by having product reviewed in various media, including Apple related media, IT/Leisure magazines, newspapers, online price-searching site and blogs. These efforts made GP2 come to the Top 2 searching product in Kakaku.com, the biggest IT product and price searching site.
On the other hand, BenQ Australia kept cultivating BenQ’s brand exposure not only in personal AV companion but also in home entertainment segments by having GP2 and W-series projectors revised in various online and printed media. Besides, working with national retailers for sales promotion, a 15-second TV commercial was also presented in one main channel, GO! TV.
