官方雜誌ISE the Daily報導了BenQ的幾個產品故事，並且談到最新的雷射投影機，也專訪Adams Lee暢談數位趨勢、短焦投影機、互動式平板和SmartEco技術等。Adams和Oliver Barz也接受Computer Reseller News (CRN)專訪，分享BenQ的產品及未來走向。
After BenQ officially released its participation in ISE 2012 by publishing the press release on BenQ.eu well-known media from different European countries immediately covered it in their magazines and websites.
These are just few of them:
UK –RavePubs.com; Netherlands –ISE Show News; Russia - Projectorman; Sweden – Teknikfreak; Germany –Hartware.net.
The official ISE newspaper "ISE the Daily" published several stories about BenQ products in each issue, showing pictures and covering news about BenQ BlueCore Light Engine and LW61ST and Interactive Flat Panels. Furthermore several interviews were done with Adams Lee, President of BenQ Europe, and were included in the Tuesday and Thursday issues. Adams talked about the hottest trends in digital signage, short throw projectors, interactive flat panels and SmartEco technology.
Another PR highlight from ISE 2012 is the interview with Adam Lee and Oliver Barz, Managing Director BenQ D.A.CH. which they gave to Computer Reseller News (CRN). Adams and Oliver presented BenQ’s new laser projector and BlueCore Light Engine, they also talked about interactive flat panels and future plans.
