為加強BenQ身為電競顯示器專家的品牌形象，日前BenQ在馬來西亞最大網咖聯盟Orange Internet Café舉辦CS大賽，吸引超過三十支比賽隊伍，BenQ電競螢幕的表現也獲得正面肯定。
To reinforce BenQ gaming monitors are designed for competitive games and in conjunction with the launch of CS:GO, the latest edition of Counter-Strike, BenQ Malaysia cooperated with Orange Internet Café, the no.1 gaming café in Malaysia with 25 branches, to hold a Counter-Strike tournament on August 31st. Over 90 spectators rooted for 30 teams (2v2) at Orange Internet Café and the competition can be watched through live streaming channel at the same time.
Besides 2v2 tournament, BenQ Malaysia also invited local gamers to endorse XL/RL and have them to introduce XL/RL with gamers’ language to all the participants.
To leverage on WOM marketing from the gamers and bloggers, not only media but also bloggers were invited to join the product introduction session. After trying out XL/RL, most of them are wowed by the great performance of our gaming monitors.
Everything is related to sales! In order to benefit retail sales, the discount voucher was distributed as doorgift to encourage gamers purchase after ‘Good Experience’. Through this cooperation, the owner of Orange Internet Café was impressed by the performance of BenQ gaming monitors and considered to purchase both XL2420T and RL2450H for their new branches. It’s a great experience to have gaming tournament joint promotion with Internet Café; and we look forward to increasing sales from both gaming retailers and Orange gaming café!
