BenQ向澳洲與中東市場介紹互動式平板產品。11/8在澳洲舉行的Road show將BenQ IFP與投影產品,也在中東進行新聞稿的露出。
To introduce BenQ IFP to the market, BenQ Australia arranged product demo with Pro AV partner while BenQ Middle East did PR release in Nov.
[Direct National Road show]
BenQ Australia joined Direct National Road Show on Nov. 8th in Brisbane, QLD. There was around 75-80 people at the event and the attendances cover teachers, principals, IT decision makers and corporate accounts. BenQ Australia demonstrated 55” and 65” IFP together with projectors including LW61ST, GP2, MW860USTi and MX815ST.
[IFP press release]
BenQ unveiled large-format interactive flat panel in the Middle East market and used the PR to warm up market and created media buzz. BenQ Middle East got at least 20 media spots in Nov., which definitely created more business opportunities.