Gamers’ endorsement is always the key successful factor in promoting gaming monitors! In November, BenQ Australia conducted a series of marketing programs in promoting RL2450H to gaming communities.
[Word-of-mouth marketing]
To well spread unique features of RL2450H around, BenQ Australia invited 2 influential opinion leaders to come out product reviews for RL2450H. One of the opinions is Goldenfish, ESL video content producer, and owned over 2,000 subscribers on his Youtube channel. He posted his comments on Cybergamer.com.au and gave an unboxing video and one more video talked about Black eQualizer. Check it out what he said about RL2450H.
http://www.cybergamer.com.au/forums/thread/438782/BenQ-RL2450H-Review-and-Giveaway!/
Unboxing video
http://www.youtube.com/watch?v=3nMNiQ-5Vis&feature=player_embedded
Black eQualizer video
http://www.youtube.com/watch?feature=player_embedded&v=V1m4xTCaWGk
The other review was come out by Agus Berry, a gaming/tech reviewer based out of the casual community and posted in on TheGamersPad.net. RL2450H received a perfect score of 5/5, tested on PC and Console and the Buy It! Award. The review posted on TGP Twitter, Facebook and Mwave sites as well.
http://thegamerspad.net/review-benq-rl2450h-monitor/
[Facebook campaign]
To leverage the influence of social media, BenQ Australia also conducted an incentive program on local Facebook fan page and gained 365 fans/likes, 615 shares, 7,057 entries and 1,704 competition views in two weeks from Nov. 3rd to 19th.
[Pros vs Joes channel event]
To make buzz in retail channels, Pros vs Joes event was held at Vision Tech on Oct. 27th. Josh, MarCom of BenQ Australia and former FPS gamer of Team Immunity, acted as Pro to have competition with Joes and the winner can take RL2450H as prize. Approximately 300 people over 5-6 hours, of which 70 played against Josh for prizes. Vision Tech offered a special discount to participants for purchasing RL2450H and also arranged radio advertisement before event day. The event was effective in establishing the professional image of BenQ gaming monitor.
[Gaming community sponsorship]
BenQ Australia co-worked with ShadowLogic.net to introduce RL2450H to console gamers, 10 units of RL2450H were offered to Shadowloo for their weekly gaming events. One of the sponsored events was the Call of Duty: Black Ops II Launch Party on Nov. 12nd, there were around 1,500 people attended this launch event over 6 hours and early attendees played Black Ops 1 on RL2450H. ShadowLogic staff and gamers were totally convinced by the unique features of RL2450H and really impressed by Black eQualizer.
