臨近傳說中的世界末日之時，因為各種謠言帶來的恐慌引來了人類的本能反應，那就是在一起。瑪雅人靠不靠譜？如果真的靠譜那麼我還有一個願望那就是跟某人一起分享…，這種本能的互相溫暖猶如一種久違的清新之風，引來了無數人共鳴。這類活動有獨自的文體叫做178體，分別用1、7、8個字組成，號召主動分享。網路總有那麼一種力量化腐朽為神奇的將其流轉成了積極分享、積極社交的“178體”。BenQ特別組織了一場表白大行動，主張在世界末日前大聲說出你心中的愛。
With the purported day of the world’s end fast approaching, people’s natural instinct was to be with those closest to them. If the Mayans were correct, then I had a wish to be able to share the world’s final moments with a certain someone—such an instinct to show warmth to one another is a sentiment that resonates with almost everyone. BenQ created an event tailored to the occasion, using a unique name to convey the message of sharing—”178”, composed of the numerals 1, 7, and 8, which when pronounced in sequence, sound like a phrase meaning “let’s be together” in Chinese. The Internet has the power to encourage sharing and the seeking out opportunities to socialize, and BenQ’s event was organized around the idea that people could declare the love in their hearts as the day of the Mayan apocalypse loomed.
