To spread the word about the VW2230H monitor, BenQ China is running a series of promotional campaigns on China’s Weibo microblogging platform and online discussion forums. A number of widely followed users posted news about the campaign, which rechristened the monitor “Angel 178” and took advantage of the fact that in Chinese, the pronunciation of “178” is similar to that of “let’s do it together”, encouraging people to post complaints about being feeling left out and urging greater togetherness. In a single week, reposts surpassed 22,000, with over 2100 comments recorded. 21 popular related discussion threads were begun, gaining 22,836 views with more than 570 posts.
2013-02-20
「天使178 快樂分享一起吧」微博論壇活動如火如荼 ( “Angel 178” social media campaign proves popular)
為推廣天使178顯示器，BenQ China特在微博及論壇上開展了一系列針對178（諧音一起吧）的主題推廣活動，抱怨孤單的178文體悄然興起，多個紅人微博轉發，網友爭填新文體熱議，BenQ與178緊密被關注，微博單周轉發突破22000，評論超過2100，熱門論壇發佈21篇，瀏覽率22836次，評論超過570次，178體收錄百度百科。
To spread the word about the VW2230H monitor, BenQ China is running a series of promotional campaigns on China’s Weibo microblogging platform and online discussion forums. A number of widely followed users posted news about the campaign, which rechristened the monitor “Angel 178” and took advantage of the fact that in Chinese, the pronunciation of “178” is similar to that of “let’s do it together”, encouraging people to post complaints about being feeling left out and urging greater togetherness. In a single week, reposts surpassed 22,000, with over 2100 comments recorded. 21 popular related discussion threads were begun, gaining 22,836 views with more than 570 posts.
To spread the word about the VW2230H monitor, BenQ China is running a series of promotional campaigns on China’s Weibo microblogging platform and online discussion forums. A number of widely followed users posted news about the campaign, which rechristened the monitor “Angel 178” and took advantage of the fact that in Chinese, the pronunciation of “178” is similar to that of “let’s do it together”, encouraging people to post complaints about being feeling left out and urging greater togetherness. In a single week, reposts surpassed 22,000, with over 2100 comments recorded. 21 popular related discussion threads were begun, gaining 22,836 views with more than 570 posts.
