為了提升消費者對G1的印象與喜愛，二月時BenQ在泰國、埃及、印尼、土耳其舉行G1相關攝影或社群行銷活動，藉由社群力量提升品牌喜好。
To market G1 as the best love portrait camera by swivel panel and bright lens, in Feb. a series of activities including Facebook campaign, product review, and channel sales promotion were conducted. The message, “Taking perfect Love Portrait has never been easier with G1”, was fully highlighted throughout those activities.
Facebook Valentines’ Day Campaign from Feb. 6th to 14th
The FB campaign was on in Indonesia, Thailand, Turkey, Egypt and BenQ Club fan pages. Total 11K+ new fans and 33K+ interaction were earned in merely 9 days, while Indonesia got the best performance among all pages – 4,580 new fans and 22% growth rate comparing to January.
Nice review and sales promotion in Thailand
BenQ Thailand got some nice reviews from major camera website “Klongdigital.com” and “i3.in.th”. The convenience of self portrait by swivel panel was highlighted in both articles, and klongdigital.com also presented a video recorded by G1, which also shows how a mother used G1 to take portrait photo with her lovely kid to record every beautiful moments.
Visit here to read the full G1 review article of Klogndigital:
http://www.klongdigital.com/review/BenQ%20G1%20Revi
Watch the demonstration video
http://www.youtube.com/watch?v=dXC3fu14gRk&feature=player_embedded
Also, BenQ Thailand cooperated with “Digital 2 Home” to conduct a promotional event inviting more visitors to experience BenQ G1 and push for sales.
Facebook contest and sales promotion in Indonesia
Indonesia also arranged a contest on FB page to invite fans to write a comment about “If I have a G1 swivel camera…”, the contest was on from Jan. 28th Jan to Feb. 10th, and we received over 50 comments from fans. Moreover, we offered a promotional program and provided exclusive gift (BenQ DSC T-shirt) to our fans only.
