明基投影機首次與家居類媒體合作，突破專業IT媒體局限，打造家的投影機。從新居裝潢設計、潮流智慧家居選擇等方面教育消費者對投影機的全新認識，引發消費者購買欲望。通過硬廣、產品推薦、軟文、IPAD雜誌、minisite等多重方式詮釋了家的投影機。
明基投影機首次與家居類媒體合作，突破專業IT媒體局限，打造家的投影機。從新居裝潢設計、潮流智慧家居選擇等方面教育消費者對投影機的全新認識，引發消費者購買欲望。通過硬廣、產品推薦、軟文、IPAD雜誌、minisite等多重方式詮釋了家的投影機。
For the first time, BenQ worked with home-themed media to promote projectors, marking a break from being restricted to IT-oriented media as it highlights projectors truly tailored for the home. From their potential use in the interior design of a new home to the furnishing of stylish smart home, BenQ is educating consumers on an all-new perspective on projectors to stimulate the desire to purchase one. Through a variety of approaches—including advertisements, product recommendations, advertorials, iPad magazines, and themed mini-sites—BenQ is conveying the concept of home projectors.
