作為辦公領域一款革新性產品的高拍儀T606,擁有高速掃描,便攜移動及高識別率等特點,可以廣泛應用於辦公領域。所以特地選擇在管道有影響力的媒體IT168來做一波推廣,通過廣告,評測圖賞,情景劇和專題的形式全面解析,並通過銀行、政府辦公和酒店的應用文章讓目標消費者一目了然其易用性。
BenQ’s T606 is a revolutionary product for the workplace. Combining features such as high-speed scanning, easy portability, and accurate OCR, the T606 is ideal for a wide variety of office applications. In view of these characteristics, BenQ selected IT168, a media outlet that exerts a strong influence in the channel, for its initial promotional push. Drawing on variety of formats—including advertising, image galleries, video shorts illustrating usage scenarios, and special features—BenQ provided a comprehensive overview of the T606. In addition, articles on use of the T606 in banks, government offices, and hotels gave consumers a vivid picture of its ease of operation.