4月初至5月中旬，寧波6所高校聯合舉辦了Dota電子競技聯賽，頤高主冠名，BenQ作為專業的電競顯示器廠商聯合贊助。從宣傳報名開始，比賽就受到寧波高校學生的熱烈關注，報名參賽的隊伍達40多支，決賽現場更是人氣爆棚，觀戰人數近千人。整體活動宣傳線上線下齊頭並進，包括寧波6個大學重點區域和宿舍的海報/橫幅/單頁，線上有人人網/微博、學校論壇和貼吧等。
From early April to mid-May, six universities in China’s Ningpo jointly organized Defense of the Ancients league matches. BenQ, as a specialist in gaming monitors, sponsored the matches. Spurred by publicity efforts to encourage registration, the matches were eagerly anticipated by university students in Ningpo, and more than 40 teams signed up. Close to a thousand people crowded into the venue for the championship, proving its drawing power. The event was publicized both online and off, with posters and flyers distributed in heavily trafficked public areas and dormitories at the six universities, and news was eagerly posted in microblogging platforms and school discussion forums.
