Following up on the “Fun Everywhere” campaign that introduced the GP2 to consumers through its ability to provide a show anywhere, BenQ Taiwan began a new campaign in April. Using the theme “show what you like, enrich your life”, the campaign conveys a message more precisely tuned to the GP2’s target consumers: 30-somethings who seek a high-quality lifestyle. Ads in the campaign communicate the message that the GP2 can help these users share moments that capture their joy for life, enriching their own lives in the process.
