With new government policies in Taiwan set to take effect in June that will see gasoline and electricity prices rise, energy conservation is a hot topic in the local media. To increase the visibility of SmartEco projectors and subsequently build consumer preference for the brand, BenQ Taiwan began a publicity campaign during Q2. The first phase of the campaign used PR tactics to link SmartEco with the energy conservation issue so much in the news. On 3 May (Thursday), BenQ Taiwan invited five major industry media outlets to a discussion forum, where information was shared on the SmartEco power-efficient projector series and an associated promotional campaign, creating significant exposure.
