BenQ Japan在日本知名網路媒體Kakaku.com介紹MW817ST，接觸教育、商用與家庭客戶。以商用、家用兩者兼顧的切入點介紹BenQ投影機。
To highly promote WXGA projectors, BenQ Japan have MW817ST introduced on Kakaku.com, the biggest consumer commodity comparison & search site in Japan. MW817ST targets at education & business users mainly while there are still requests from home users. Thus, Kakaku gave two in-depth reviews talking about its application in the office and at home.
For business users, short-throw distance, high brightness, , SmartEco power saving feature are highlighted together with the ease-of-use interface and big projection size. As for home market, besides short throw and brightness, rich connectivity was emphasized for home entertainment enjoyment including watching movies and videos.
BenQ Japan also planned banner ads, which direct visitors to EC product page in order to stimulate instant sales.
Review article for business users
http://kakaku.com/article/pr/12/10_benq/
