- GW2450HM Review on Kakaku.com
Kakaku.com is the biggest consumer commodity comparison search site in Japan. Most end users rely on it to find useful product information before they make purchase decision. GW2450HM is introduced as VA LED monitor with good performance and reasonable price. The key features like deep black, minimized light leakage, 5000:1 high contrast ratio, 20M:1 dynamic contrast ratio and 4ms response time are also introduced in depth. In order to show VA’s superior picture quality, GW2450HM was compared to a normal monitor where audience can easily see the differences between TN and VA. Furthermore, end users can link to BenQ Japan e-shop to purchase GW2450HM online if they are interested in it. Thus the effect of product review can benefit real sales directly.
- Creative Giveaway featuring VA LED technology
After Tohoku earthquake and tsunami, energy-saving is always a hot topic in Japan. With the power shortages in Japan and summer just around the corner, BenQ Japan had come out a very creative folding fan, which not only delivers VA LED product feature but echoes to energy-saving needs appropriately. When opening the fan, the very Japanese style design reminds people of “wide viewing angle” VA LED feature with its 178 degree indication. And folding fan is also a very practical item when electricity is constrained during summer time. The fans will be given to channel partners, retailers and end users to draw more attention and help people to memorize the key feature of BenQ VA monitor. Even a small giveaway, BenQ Japan shows their creativity to market products.
