G1在BenQ淘寶旗艦店的首發利用了新浪BenQ阿基獅這個平臺，前期將G1的各特點進行詳細的剖析，同時配以精美的產品圖及情境圖先吊足用戶的胃口，繼而以比官方售價低於1000元的噱頭吸引更多意向型客戶的關注，本次利用微博這個平臺共有2177人轉發，回復數量在1383次。有網友甚至表示「甭怪好不好用，我就是愛花這錢買著玩自己樂呵！」
For the launch of the G1 at BenQ’s Taobao flagship store, we used the BenQ Lion platform. In the initial stage, we presented a detailed analysis of the G1’s various features, while using beautifully designed product and usage scenario illustrations to spark user interest, following up by using a price 1000 renminbi lower than the official retail price to attract the attention of various types of customers. BenQ took advantage of a microblogging platform to gain publicity, with 2177 reposting and 1383 comments posted. One poster even exclaimed, “Spending the money to have fun like this is totally worth it.”
