2013-07-14

BenQ GW2760HS不閃屏在日韓澳洲等地宣傳 (GW2760HS review in Japan, Australia, Korea, Thailand and Vietnam)


BenQ GW2760HS不閃屏上市,宣傳活動囊括日、韓、澳洲、越南、泰國等地。各地媒體都對這項新產品發表正面的評價。

In June, we accumulate many good GW2760HS review exposure, both from editors’ recommendation and power users’ endorsement. Side-by-side comparison to show flicker on traditional LCD screen is deployed to convince audiences with seeing is believing idea. Also, we also target at LCD white collar heavy users to communicate Flicker-free benefits, and have Japanese IT website editor and Vietnamese business consultant spoken for BenQ GW2760HS.

Japan
In order to highlight the user benefits of flicker-free GW2760HS, BenQ Japan tried another approach to draw potential buyers’ attention on kakaku.com. They had the editor of kakaku.com to use GW2760HS for a week and shared his experience on article. It’s a nice trial and more convincible, from a user’s point of view.

Australia
BenQ Australia cooperated with Cybershack TV, the Australia’s only television program dedicated entirely to the consumer technology and home entertainment market, to conduct a video for introducing Flicker-free GW2760HS. It was on air on June 8th and also available to view on the CyberShack website. Besides the video, a review article was published on Cybershack website as well.

Korea
BenQ Korea conducted 3 reviews on IT websites to draw more attention for flicker-free GW2760HS. We can observe that many consumers are interested in flicker-free technology since the number of views on the GW2760HS article is much higher than other articles.

Thailand
BenQ Thailand got 2 reviews on IT websites to highlight how flicker-free GW2760HS can help consumer to reduce eye fatigue. With side by side comparison video, people can easily see the flicker on monitor and know the user benefits of flicker-free technology.

Vietnam
The product review on VN Express highlighted flicker-free technology to reduce eye strain and reading mode for office use. Of course the contrast and image quality are very much appreciated as well.